The Mediaspot Story

Build a better mousetrap, and the world will beat a path to your door. - Ralph Waldo Emerson

When we started Mediaspot, we knew that we wanted our media company to be independent, answering only to our clients and not to a holding company thousands of miles away.

Our approach to buying media was going to be different from the rest. Our founder, Arthur Yelsey, has an undergraduate degree in Physics, and an advanced degree in Engineering and an MBA in both Finance and Marketing from Wharton. From the get go, we have been all about the numbers, analysis and accountability.

Our better media mousetrap means we do the right thing for our clients versus what is expedient. We provide value along with the best stewardship in the business. It means complete transparency and senior executives touching your business every day.

Fast forward more than 25 years and the original founders are still together and we continue to flourish as we evolve to meet the ever changing face of media.

We Believe In

Hybrid Planner and Buyers

We don't believe in separate planners and buyers like most agencies. At Mediaspot, we employ and train hybrid planners/buyers. The benefits to our brand partners are:


From planning to activation, nothing is lost in translation


We never lose sight of our client's business goals and consumer insights


Qualitative research is reflected both in the planning and buying process


We are nimble and can identify and execute opportunities in the marketplace